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Fintech Velocimetrics boosts US team to target North American market

New US Technical Director and VP of Sales for North America join

Fintech Velocimetrics, a leading provider of business flow tracking and performance analytics, has today announced the hire of two key players in New York, as the company makes a bid to capitalize on its foot print in the US and add more US and Canadian clients to its stable of investment banks, international hedge funds and exchanges.

John Benini brings a wealth of technical experience to the team. At Velocimetrics, he will be responsible for solution implementation and client support for US customers. John, who is a server and network infrastructure specialist with over ten years’ experience, joins from Majestyk Apps where he held the position of CTO. He started his career as a trading systems integrator at Morgan Stanley. John comments: “Having worked in the low-latency/high-volume arena, I’ve seen many players come and go and Velocimetrics is succeeding in a very influential way. The team has created something incredible that’s right at the forefront of trading technology and its solutions can really help firms to gain insight in to pain points, improve efficiencies and boost margins. It’s a welcome change in the post-MiFID II world.”

Steve O’Brien has joined the company as VP of Sales for North America. Steve brings with him over 25 years’ experience working in financial technology with Tier 1 banks and capital markets firms. Steve says about his appointment: “This is the first time Velocimetrics has appointed a VP of Sales in the region, demonstrating their commitment to the market. There is a big requirement in North America for the solutions Velocimetrics provides to help institutions manage risk, grow revenue and reduce cost. It’s a great solution, with an excellent business case and I’m really looking forward to taking it to the market.”

Steve Colwill, CEO of Velocimetrics, says: “These are really exciting times for Velocimetrics. The US is massively important territory for fintech – we have some incredible clients in NYC and we want to be able to capitalize on this and grow our client base there. Both John and Steve bring considerable experience to the company and will play key roles in our strategy for growth. We are delighted to welcome them on board.”

About Velocimetrics

Velocimetrics delivers comprehensive, real-time business insight to the global financial community. Designed by industry experts to meet the specific monitoring and performance analysis needs of each client’s complex environments, Velocimetrics provides an independent, transparent and detailed view of the business impact of all activities taking place across each and every system and network as they are happening. By rapidly detecting potential risks, identifying inefficiencies and exposure to financial loss, Velocimetrics instantly alerts the business to issues that could adversely impact success as a situation is emerging, before it’s too late.

Founded in 2009, Velocimetrics is a privately owned business headquartered in London.

Media contact:

Lucy Clark
+44 (0) 7984 184461

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